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Using Your Brain —for a CHANGE
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OK. Good. That's how he gets into the state he doesn't want to be in.

Man: Yes. He first gets into that state, and then dissociates by stepping out of it, putting it back over here to his left, away from him, and stands at a distance of several feet away from it,

OK. So association/dissociation is the critical submodality There aren't that many choices, so we are going to find some repetition. What other critical submodalities did the rest of you find?

Woman: The width of the picture, along with brightness, were critical. When the picture narrowed and dimmed, she felt constrained.

That makes sense. If you get skinny pictures, you feel constrained.

Woman: What she did was like a synesthesia.

These all work by synesthesia. That's what we're experimenting with. Think about it. When you change the brightness of an image, it changes the intensity of your feelings. These are all synesthesias. What we want to know is how they are related, so we can use that relationship to build a swish.

What you need to know in order to build a swish for her is whether or not narrowing any picture makes her response stronger, and whether dimming any picture makes her response stronger. You see, it may be that she uses the word "constrained" because she doesn't like the particular choice that she's left with in that picture. If she sees a choice she likes and the picture narrows, she may describe the feeling as "purposeful," or "committed." If narrowing and dimming make her response stronger, you can build a swish for her by starting with a narrow, dim "problem state" picture which gets wider and brighter as the desired state picture gets narrower and dimmer. That will sound strange to most of you, but keep in mind that everyone's brain is coded somewhat differently. What makes the swish really elegant is designing it so that a particular brain will respond to it strongly.

The other alternative is that making this particular picture of few choices narrow increases the intensity her feeling constrained, but that making an image of her with choices gets a stronger response if she broadens it. In that case, you could have the problem picture narrow down to a line, and the solution picture open up out of that same line. So you'll have to go back and find out more about how it works before you'll know the best way to design a swish for her.

I'm telling you about these possibilities so you begin to understand how important it is to tailor your change method to each person. You want to create a direction where the old problem image leads to the solution, and the solution image creates a response of increasing intensity.

Man: My partner had a picture with a double frame — one black and one white — and the image is slanted instead of being straight up and down. The top of the image tilts away from her when she panics.

What changes? Does she bring the image up straight at some time? If the image goes back at an angle and has a border, then she panics?

Man: No, it's just there.

Well, it's not just there. It has to come from somewhere. What we are looking for here is what changes. Once she gets to the picture you described, she has panic. But the image has to start out being somewhat different. I hope she doesn't panic all the time! How does she get there? Does it have to do with the changing of the picture's angle? Or is the angle fixed and something else changes?

Man: It starts out being straight up and down, and as the situation changes, it becomes slanted.

So as the picture tilts, so does she. When it reaches a certain angle, she panics. Does the picture have the double border when it's vertical?

Man: Yes.

So the border is not a critical element, it just happens to be there. Does anything else happen as the picture tilts? Does it change brightness or anything like that? Does the speed of the images change?

Man: No. The sound also becomes sort of blurred and buzzy.

And you are sure that nothing else changes visually.

Man: No.

Good. I'm glad you're not sure. It seems like just tilting an image wouldn't be enough. You can go back and ask her. Have her take a picture of something else and tilt it and find out what happens. If just tilting any picture is enough to make her feel "off–balance" and panic, you could have the first picture tilt down to a line while the second picture tilts up to the vertical. Or you could tilt the first picture down, and then flip it all the way over to show the second picture on the other side. Take her for a real ride! Have you seen the video effects on television in which a square comes out and flips around? As it flips around it ends up being a new image. You could do it that way. Are you all beginning to understand how you can use this information to construct a swish that will be especially powerful for a particular person?

Man: My partner's problem was caused by the fact that he lost the background of what he was looking at. It just began with a lot of people in a background, and when he got to a critical place, the background was all gone; there were just people there.

Was there a change in the focus, or the depth of field?

Man: It just disappeared. I guess it's out of focus. It's not there.

But the things in the foreground are clear?

Man: They are as clear as normal; they are not changed.

Is it like looking through a lens? With a lens you can get one part to be clear and the other parts are blurred. Is that sort of what you are talking about?

Man: No, it isn't. It's as if he put a mask over everything except the people involved, and everything else disappeared.

And the people are standing on nothing?

Man: I guess the chairs and things they were sitting on would be there, but everything else in the room was cleared. The concentration was apparently on people.

OK. But you don't know how it was done — with focus or whatever?

Man: No, I don't know that.

That is the part you need to know. You want to know how the transition occurs, so that you can use that method of transition with any picture.

Woman: The fellow I was working with had a still slide, with no movement or color. When he first sees the picture, he talks in his own voice, and it's a mid–range tone of voice: "Hmmmm, not bad," the tone going down and up. Fairly quickly the voice changes and becomes monotonous and low. That's when he feels bad.

The picture remains constant? It doesn't change at all? I find it a little difficult to believe that while he changes his tone and tempo of speech, the slide remains constant — that the brightness or something else about it doesn't change — because I simply haven't found it. That doesn't mean it's not possible, but I find it very unlikely. People can lead auditorily, but usually something else changes along with the voice. Let's assume that he's looking at a picture and he just talks himself from one state to another by changing his tone of voice. That will work. You will also need another auditory parameter if you are going to do an auditory swish. Probably the tempo will change. There will usually be more than one parameter that changes.

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